*** -- Alienate

 Josh stared at his phone, having no clue what to do next.

The new app was really confusing.

 Am I the only one struggling with this?

Why does it have to be so difficult?

In the context of IT, "alienate" refers to actions, behaviors, or situations that can make users, team members, or stakeholders feel excluded, frustrated, or disconnected from systems, processes, or decision-making. Here are some examples:

Alienation of End Users:

1. Overly Complex Interfaces: Designing a system or software with a steep learning curve or confusing UI that frustrates users and discourages adoption.
   • Example: Requiring users to navigate through 10 steps to complete a simple task.
2. Ignoring User Feedback: Continuously deploying updates or changes without considering feedback from end-users.
   • Example: Releasing software updates that remove features users rely on without explanation.
3. Lack of Accessibility: Failing to make IT systems inclusive for individuals with disabilities.
   • Example: Designing a website that doesn’t support screen readers.
4. Forcing Unwanted Changes: Mandating the use of unfamiliar technology without proper training or communication.
   • Example: Switching to a new enterprise email system and deactivating the old one overnight.

Alienation of Stakeholders:

1. Technical Jargon in Communication: Explaining IT solutions to non-technical stakeholders using complex terminology they don’t understand.
   • Example: Presenting a cloud migration plan with acronyms and technical details that confuse the audience.
2. Misalignment with Business Goals: Implementing technology solutions that don’t align with the company’s strategic priorities.
   • Example: Developing a sophisticated mobile app for customers when market research shows they prefer a web-based platform.
3. Lack of Transparency: Withholding critical updates about project delays or cost overruns.
   • Example: Informing stakeholders about a missed deadline only after they inquire.
4. Underestimating End-User Impact: Rolling out system changes that disrupt business operations without a clear communication plan.
   • Example: Conducting a server migration during peak business hours without informing the affected teams.

By avoiding these examples, IT teams can foster inclusion, enhance collaboration, and ensure systems serve their intended audience effectively.